What makes Britannia’s AI-Powered camera campaign a milestone in marketing?

In the cutthroat world of marketing, grabbing attention and building a connection with customers is an ongoing battle. Traditional banner ads are fading fast and consumers crave a more engaging, personalized experience.

Britannia, a leading Indian FMCG giant, who just threw down the gauntlet with their groundbreaking AI-powered camera campaign for Nutri Choice. This isn’t just another marketing gimmick; it’s a glimpse into the future of marketing and it has SME and startup owners across industries scrambling to take notes { Economic Times }.

The campaign features the charismatic Bollywood actor Ranveer Singh, but the real star is the cutting-edge AI technology that personalizes the experience for each viewer.

This blog post by AI Officer, your one-stop shop for all things AI, dives deep into what makes Britannia’s campaign so effective and explores how SMEs and startups can leverage similar AI-powered strategies to take their marketing from bland to brilliant.


According to a recent study by PWC, 72% of business leaders believe AI will be a critical differentiator in the next five years. However, SMEs and startups often face challenges in implementing AI due to factors like limited resources, lack of expertise and the perceived complexity of the technology.

This is where AI Officer steps in. We offer a comprehensive suite of AI solutions designed to empower businesses of all sizes to harness the power of AI and achieve their marketing goals.


Britannia’s Nutri Choice campaign uses AI-powered cameras to identify customers’ facial expressions and recommend personalized health and nutrition products based on their perceived emotional state. This innovative approach not only grabs attention but also fosters a deeper connection with the target audience by demonstrating a genuine understanding of their needs.

The campaign is centered around an AI-powered mixed reality camera that integrates seamlessly with an instant app activated via QR codes, offering an intuitive and compelling user experience. 

It uses image tracking in 3D space to create immersive mixed-reality 3D content, ensuring smooth video playback at 60 frames per second, even during image translation or rotation. 

The technology is powered by a visual transformer, a deep-learning AI model designed for similarity matching and image recognition.

The campaign’s success highlights several key takeaways for SMEs and startups –

  1. The Power of Personalization : Consumers today crave personalized experiences. AI can analyze customer data and preferences to deliver targeted messaging and product recommendations, leading to higher engagement and sales.
  2. Seamless Customer Interaction : AI-powered tools can bridge the gap between brands and customers, enabling real-time interaction and creating a more dynamic marketing experience.
  3. Data-Driven Decision Making : AI can analyze campaign data to provide valuable insights into customer behavior and preferences. This data can then be used to refine marketing strategies and optimize performance.

Amit Doshi, Chief Marketing Officer at Britannia Industries, expressed excitement about the deepening application of technology in marketing and the creation of novel consumer experiences that do not require app downloads or webAR. 

Amin Lakhani, CEO of Mindshare, highlighted the transformative potential of AI-powered camera technology in changing consumer perceptions and interactions with brands. 

Shourya Agarwal, CEO of Flam, emphasized the technology’s scalability, compatibility, and advanced AI-driven image recognition and tracking capabilities.

At AI Officer, we understand the unique needs of SMEs and startups. We offer a range of AI-powered marketing solutions, including :

  • AI-powered content creation:  Generate engaging and personalized content that resonates with your target audience.
  • Chatbots and virtual assistants : Provide 24/7 customer support and answer product-related queries.
  • Social media marketing automation : Schedule posts, monitor brand mentions and engage with customers on social media platforms.
  • Targeted advertising : Reach the right audience with the right message at the right time.

Don’t let the fear of complexity hold you back from the transformative power of AI.

At AI Officer, our team of AI experts is here to help you develop a customized AI marketing strategy that aligns with your business goals.

Stay tuned to our blog for more insights on how AI is revolutionizing the marketing landscape.

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