[Protecting Digital Likeness] What Content creators can learn from Ariel Marie’s deal with Arcads

A recent viral video featuring a seemingly computer-generated influencer sparked debate about the ethics and implications of this technology. But what if the influencer in the video wasn’t AI-generated at all?

This was the case with Ariel Marie, a 24-year-old content creator who unwittingly became the face of a new AI technology. Marie, through the gig-work platform Fiverr, was approached by the AI company Arcads to provide her voice and likeness for a project that would use AI to generate videos.  

Unaware of the potential viral spread, Marie signed over the rights to her likeness for use in Arcads’ AI tool.

This story highlights a critical issue for content creators in the age of AI: protecting your digital likeness. As AI technology continues to develop, the ability to create realistic and convincing forgeries will only become more sophisticated. So, what can content creators learn from Ariel Marie’s experience?


The rise of AI-generated content presents both opportunities and challenges for content creators. On the one hand, AI could be used to automate tedious tasks, freeing up creators to focus on more strategic work. For instance, AI could be used to generate personalized video introductions or create variations of existing content to target different audiences.

However, there are also risks associated with AI-generated content. As seen in the case of Ariel Marie, creators could unwittingly surrender control over their likeness. This could lead to unauthorized use of their image or even the creation of deep fakes that could be damaging to their reputation.

Protecting Yourself in the Age of AI

Here are some steps content creators can take to protect themselves in the age of AI :

  1. Be mindful of what platforms you use and the contracts you sign. Before agreeing to any project, carefully read the terms and conditions and understand how your likeness will be used.
  2. Consider limiting the rights you grant. If you agree to allow your likeness to be used in AI-generated content, negotiate limitations on how it can be used. For example, you may want to restrict the use of your likeness to specific purposes or platforms.
  3. Stay informed about AI technology. The AI landscape is constantly evolving, so it’s important to stay up-to-date on the latest developments. This will help you to make informed decisions about how to protect yourself.

Partnering with AI to Become a Superstar

The recent case of Ariel Marie and Arcads’ AI technology sparked a conversation about protecting your digital identity in the age of AI. While the situation highlighted the importance of understanding contracts, it also showcases the immense potential of AI for content creators.  

Imagine if Marie had been able to leverage the AI-generated content to expand her audience to new demographics or experiment with different video styles!

At AI Officer, we believe AI is a powerful tool to elevate your creative vision. Our team of AI experts can help you develop a customized AI strategy that seamlessly integrates with your workflow and unlocks new avenues for growth. We’ll also guide you through best practices for protecting your digital likeness and ensure you’re using AI responsibly and ethically.

Stay tuned to our blogs for more insights on how AI can revolutionize your content creation process. 

AI Officer is here to help you navigate the exciting and ever-evolving world of AI. 

Contact us today to learn more about our AI consulting services and how we can help your business thrive in the age of artificial intelligence.

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